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Disease Prevention and Control / Communicable Diseases / Tuberculosis

"Every breath counts. Stop tuberculosis now!" World TB Day 2004

World TB Day 2004

Poster (PDF, 1151 KB)
Brochure (PDF, 179 KB)

PAHO Video: bandwidth
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Words from Dr. Mirta Roses, Director of PAHO

Presentations (PowerPoint)
- Epidemiological Situation of TB (Region of the Americas, 2004) (1840 KB)
- Status of TB Operations (Region of the Americas, 2004) (1046 KB)

Summary (in Spanish) of the event with information on regional activities in March 2004 issue of the PAHO Tuberculosis bulletin.

Summary (in Spanish) of events in the different countries.

Stop TB

For more information on World TB Day 2004, see the Stop TB page.

PAHO Tuberculosis Page

Suggested Slogan: "Every breath counts. Stop tuberculosis now!"

Why: There is an inseparable connection between breathing and life itself. In fact, breathing is a fundamental human act, not to mention its being closely associated with tuberculosis. The slogan/theme proposed for this year's campaign transmits this sense of urgency and shows the risk to which all of us are exposed. The theme is flexible and can be tailored to fit local contexts and national priorities.

What the Slogan Hopes to Accomplish

  • Transmit a sense of urgency to the global movement to fight tuberculosis and accelerate the efforts of all those involved to reach the 2005 goals.
  • Prompt and stimulate the participation of civil society, thus building a greater social commitment crucial to fighting the disease. Up to now, this sector could have been more involved:
    • Campaign slogans have been aimed at people with tuberculosis and those directly involved in disease-control programs, but not at the general population. In addition, past campaigns have used super-technical terminology of little use for general dissemination purposes.
    • Media participation has only had a modest impact on spreading the message to the community, which makes it a high priority to get the media more involved now.

Strategy

  1. Developing and broadcasting the slogan/theme for World Tuberculosis Day, aimed primarily at the general public (the main audience should be civil society and the media; government leaders and decision-makers should be a secondary audience).
  2. Developing focused material to involve the media in the campaign, beginning 24 March and lasting the entire year.
  3. Reviving local and regional political commitment by inviting high-level government leaders to participate in both the planned activities and the year-long campaign.