Assistant Director's Office / Special Advisor for Social and Media Communication / Avian and Pandemic Influenza

Risk and Outbreak Communication for Avian Influenza and Pandemic Preparedness, Subregional Workshop

( Buenos Aires, Argentina, 26 – 28 June 2006 )

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  • Argentina, Bolivia, Brazil, Chile, Mexico, Paraguay, Uruguay


  • Dr. Jody Lanard, Crisis Communication Consultant


  • Develop skills in crisis and emergency (risk) communication geared toward avian/pandemic influenza planning and preparation.
  • Ensure that mechanisms exist within National Influenza Preparedness Plans for communicating among agencies, to the media, the public, and to essential partners focusing on prevention and preparation.
  • Design culturally appropriate messages for varied publics.
  • Develop a regional health communicator’s network to facilitate support, share messages and develop best practices.


  • A cadre of communication officers trained in crisis and emergency (risk) communication strategies and tactics.
  • National communication plans critiqued, analyzed and incorporated into the National Influenza Preparedness Plan.
  • Mechanisms to put the plans into action and ensure follow up evaluation.
  • A regional communicator’s network framework in place to share materials, exchange ideas, and build on best practices.

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