Issue No. 09 [2011]
PAHO, Catalyst for Health in the Americas. Health: Our Most Basic Asset.
May 17, 2011
NEWS & RELEASES - NOTICIAS
Director's BLOG
5to. Aniversario del Blog de la Directora

[ 3 May 2006 - 3 May 2011 ]

“ We are convinced that access to health information is an integral aspect of human rights, requiring us to network with partners that will enable us to expand our local and regional capacities and thus multiply the available social capital in our countries.

In this regard, we are working on the use of emerging information technologies for information and knowledge management and have decided to adopt Blogs as a new channel of communication for the Organization. “





The Pan American Health Organization recognize and celebrate the 5th Anniversary of the Director's BLOG, and extend and special recognition to:

  • Dr. Mirta Roses, PAHO Director that took on the challenge, the responsibility and the commitment to lead one of the first blogs of the United Nations System, one of the first blogs leadered by an influential and prestiges regional leaders in public health, which has made it possible disseminate opinions, ideas, strategies and the PAHO mission among health authorities in our region and globally, and to share these ideas with all the population of the Americas at all levels.
  • Director-BLOG's Administrator, Team and Office, for their sistematic work and outstanding contribution and support in the investigation, production, edition, publication and dissemination of the most pressing health issues for the Americas' region.
  • All PAHO Staff contribuitors for their valuable work and expertise supporting the development and dissemination of ideas, initiatives, strategies and solutions to improve the health of our population.

PAHO Director's BLOG:
Exchanching information and knowledge on health and development in the Americas


On 3 May 2006, Dr. Mirta Roses Periago, Director of the Pan American Health Organization (PAHO) launched her BLOG as a contribution to the development of information technologies and the information society's knowledge sharing initiative, to get in touch with the people and health professionals throughout the region of the Americas.

In the same year, in November, The ITU Plenipotentiary Conference which met in Antalya (Turkey) decided to henceforth celebrate 17 May as World Telecommunication and Information Society Day.

These events aim at highlighting the importance of world-wide access to information and promoting knowledge sharing in today World.

  • Timely use of emerging technologies, which contribute to the development of the information society's knowledge sharing initiative.
  • Open a regional dialogue on health with health professionals throughout the Americas’ region and globally.
  • Promote access to health information.
  • Aims to network with partners and to reach health professionals throughout the hemisphere.
  • Aims to expand local and regional capacities and multiply the available social capital in the countries of the Americas.

The emergence of Blogs and Social Media have changed the way the organizations communicate


Those changes in the way the organizations communicate are more prominent in external communications than they are in internal communications.

Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. In this case through the director’s blog we have been taking measured and passionate points of view to influence in the political spectrum on public health issues in our region were health have gain the attention of the political agenda around the world.

By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Several online communities exist that connect people to blogs and bloggers to other bloggers.

Blogs were the first modern form of social media, in the “modern” social media sense; blogs came way before social networking exploded with MySpace, Facebook, and Twitter.

The production of relevant, consistent content is crucial for the blog credibility, and


PAHO as a recognized source of public health in the region has the role, the opportunity and challenge to produce and disseminate important strategies and lines of action to support the development and sustainability of health system and political decision-making in the Americas, adding the privilege and benefits from interlinked conversation and comments.


Blogs are simply one of the best ways to publish new media content. And social media news and networking sites contribute with the ways that content gets exposure.

During the last 5 years the Blog of PAHO's Director has maintained a systematic and leadership role in the production and dissemination of relevant public health information for the Americas’ health authorities about the most pressing health issues for our region in the struggle to improve the quality of the health systems and services of the Member States of the Pan American Health Organization, and to reach higher levels of health for our people in the Americas.

In this regard, since 2006:

  • More than 150 articles have been posted in the Blog of the Director, addressing more than 100 relevant health topics and public health issues in focus, sharing relevant information for health policies and decision-making among the PAHO Member States, Ministers of Health and regional and national health authorities.
  • More than 20 health days have been celebrated and addressed with campaigns regionally, nationally and at local level.
  • More than 40 media communication channels have been used annually to disemminate and promote public health strategies in the hemisphere.
  • The blog has registered visits from numerous international and regional organizations, experts in different health fields from the World Health Organization, the World Bank, UNESCO, the Center for Global Development at WDC, the Global Health Council, American Public Health Association APHA, the Carlos III Health Institute of Spain and Ministers of Health from the Americas.

Since the blog was launched on May 3, 2006 celebrating Internet Society Day readers and followers from many countries around the world have visited and let their comments, most of them sharing the strategic point of view addressed at the articles.

The potential impact of blogs on public relations and corporate communications is phenomenal, blogs have massive, almost unlimited potential to share knowledge, foster dialogue, market goods and services, and open up two-way channels of communication.


PAHO Director Blog has becoming an influential and opinion leader blog for health authorities in the Americas, and, the ability of blogs to facilitate two-way symmetrical communication offers tremendous possibilities for the enhancement of information through health leaders in the region.


Blogs and Social Media compliment mainstream traditional media, Blogs and Social Media have enhanced public relations practice, influence news coverage in the traditional media (newspapers, magazines, radio and television), Blogs and Social Media have made communications more instantaneous because they force organizations to respond more quickly to criticism, Blogs and Social Media have had a huge impact moving public relations into the direction of facilitating more two-way communication by opening up direct channels of communications between organizations and their publics.
 
 

PAHO Director BLOG one of the top 50 International Health Care Blog

Last year in 2010, PAHO Director's BLOG was named as one of the top 50 International Health Care Blog for their important contribution to the global health problems, solutions and ideas.


 
 

Follow us

We invite PAHO Members States and health authorities in the region to follow us on the Director's Blog and participate leaving their comments under the slogan:
- "All united by the health and life of the Americas"

Invitamos a los Estados Miembros de la Organización y autoridades de salud de la región a seguirnos en el Blog de la directora y participar dejando sus comentarios bajo el lema:
- "Todos unidos por la salud y la vida de las Américas"
 
 

HIGHLIGHTS / IN FOCUS
Sixty-fourth World Health Assembly (WHO)

64.ª Asamblea Mundial de la Salud (OMS)

Geneva, Switzerland. 16-24 May 2011.

- WHO Director-General reminds health officials: never forget the people


(Photo © PAHO/WHO - Photography - Harold Ruiz)

The Sixty-fourth World Health Assembly opened this week in Geneva, as officials from 193 Member States begin their annual review of the activities of WHO and set new priorities for the future. The Health Assembly is discussing specific health topics like child health, chronic diseases, malaria and maternal health, as well as the programme budget, administration and management matters of WHO.

Guest speakers address the
Sixty-fourth World Health Assembly

PAHO Delegation to the 64th World Health Assembly (PAHO/WHO)
Delegación de la OPS a la 64.ª Asamblea Mundial de la Salud (OPS/OMS)
 

Dr. Mirta Roses, WHO/AMRO Regional Director leads the organization's delegation to the 64th World Health Assembly where around 3000 delegates and officials from 193 Member States are participating this week to discuss among others current relevant global public health issues. The delegation of the WHO's Regional Office for the Americas (AMRO) fulfills an intensive agenda of work which address some of the main health issues and public health policies in focus for the institution as the health agency for the Americas.

World Health Assembly.
64th Annual Session.
Geneva, Switzerland. 16-24 May 2011.


PAHO Director, Dr. Mirta Roses at the
Americas Heads of Delegation Meeting.

(Photo © PAHO/WHO - Photography - Harold Ruiz)

- AMRO Delegation to the 64th World Health Assembly

PAHO/AMRO's Delegation main public health issues and policies under attention:

The delegation of the Pan American Health Organization (PAHO) - (WHO/AMRO) has been participating and carrying out important meetings with global and regional health authorities with especially attention in the following meetings and subjects:

  • Commonwealth Health Ministers Meeting
  • Professions Alliance WHPA
  • Preparing for the World Conference Social Determinants in Health, Rio de Janeiro, October 2011 (WHO/Brazil)
  • Meeting with the Ministers of Health from the UNAIDS Latin America and the Caribbean
  • Technical briefing on Public Health Concerns and Radiation Health
  • Seminar WMA eHealth Extending Health Care, Improving Safety, Quality Access
  • Meeting of the member countries of the Ibero-American Summit
  • From Cancun to Durban and Rio, Meeting
  • The Protection of Patients, Health Workers and Facilities in Conflict. A Role for the WHO (DHHS and WMA)
  • HMN Reception for the global launch of the first Country Health Information Systems Report: a review of the current situation and trends
  • Strengthening accountability and Health resources through better resources tracking
  • GRUA Meetings
  • Meeting with GAVI
  • Technical Briefing. Addressing Non-Communicable Diseases: current status moving forward
  • Health aid effectiveness and results: sustaining gains, accelerating progress (IHP)
  • Technical Briefing. Commission on Information and Accountability for Women's and Children's Health
  • Awards Ceremony: Sasakawa (Albergue María-Panamá) and Lee Jong- wook (Instituto Clodomiro Picado-Costa Rica)
  • Technical Briefing. Towards successful implementation of the WHO Global Code of Practice on the International Recruitment of Health Personnel: Challenges and Opportunities
  • 2nd Steering Committee Brussels Office
  • Reception Honoring the New Member States of the Executive Board

AMRO’s Delegation to the 64th WHO World Health Assembly is strongly commitment to closely review all the considerations and political or technical appraisals on the different sessions of the WHA, taking into account the outstanding subjects of the special meetings, the organization’s commitments, the most relevant of the practices and lessons learned exposed, and the recommendations in order to improve the performance of the Organization.


Click to see our gallery
(Photo © PAHO/WHO - Photography - Harold Ruiz)

PAHO/AMRO's Delegation is composed by:

  • Dr. Mirta Roses Periago, Director of the Pan American Health Organization (PAHO), Regional Director for the Americas of the WHO (AMRO).
  • Dr. Mariela Licha-Salomón, Coordinator, Country Focus Support Office.
  • Catherine Cocco, Chief of Staff, Office of the Director.
  • Karen Sealey, Senior Adviser on Associations with Agencies of United Nations
  • Luis Augusto Galvão, Area Manager, SDE
  • Román Sotela, Senior Adviser, PBR
  • José Ruales, PAHO/WHO Representative,
    El Salvador.
  • José A. Pagés, PAHO/WHO Representative,
    Chile
  • Lilian Reneau, PAHO/WHO Representative,
    Dominican Republic.

The World Health Organization was established 63 years ago to promote health and ease the burden of disease worldwide. The Organization takes direction for its goals and priorities from the 193 Member States it is designed to serve. Each year, senior health officials from all these Member States come to Geneva to participate in the World Health Assembly. It is at the Health Assembly that WHO's work is reviewed, new goals are set, and new tasks assigned. The Sixty-fourth World Health Assembly this year has a long and complex list of health challenges and responses to review on the major public health issues that are being debated during this year's session.


(Photo © PAHO/WHO - Photography - Harold Ruiz)

 

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