Social Communication

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Technical Documents

IPCA: Initiative of the Countries of Central America for Control of Vector-Borne and Transfusional Transmission and Medical Care for Chagas Disease
This information sheet describes the activities of the subregional initiative to fight Chagas Disease in Central America, where PAHO and the Japanese International Cooperation Agency (JICA) collaborate with the country health authorities. It contains links to proceedings from meetings, project facts, maps, IEC materials, photos, etc.(7/Oct/2008)
In English       HTML(14.71k)  
en español     HTML(15.13k)  

Introduction to Social Marketing: Its Application for Promoting Healthy Lifestyles (Mexico City, Mexico, 28 July – 1 August 2008)
This 40-hour course was sponsored by PAHO's CARMEN School, the summer courses at the National Institute of Health of Mexico, and the University of South Florida. As a result, the technique of Social Marketing selected at the course will be used will be used for dissemination and application for social communication in the areas of obesity and overweight among children, physical activity, diabetes, cervical cancer, and limiting the sale of junk food and products from vending machines.(1/Aug/2008)
In English       HTML(6.65k)  
en español     HTML(6.73k)  

Workshop to Design a Comprehensive Strategy for Primary Health Care (PHC) for Controlling Chagas Disease in the Chaco Region: Elaboration of a Protocol and Intervention Guidelines in Three Pilot Areas (La Paz, Bolivia, 14–16 May 2008)
The objective of this meeting was to Validate a comprehensive and sustainable intervention strategy for the prevention, control, and treatment of Chagas disease in the biogeographical region of the Bolivian Chaco, which will contribute to the development of the region and improvement of the quality of life of its inhabitants. This page offers a summary in English and access to the 28-page meeting report in Spanish.(16/May/2008)
In English       HTML(12.59k)  
en español     HTML(12.6k)   PDF(1803.44k)  

Advocacy, Communication and Social Mobilization (ACSM) for Tuberculosis Control: A Handbook for Country Programmes
This handbook is a guide to support the design and implementation of effective advocacy, communication and social mobilization activities in tuberculosis (TB) control at country level. A significant scale-up of such activities is needed to achieve global targets and are particularly essential with the growing emergence of multi-drug resistant (MDR) and extensively drug-resistant (XDR) tuberculosis. ACSM activities can support timely diagnosis and treatment completion, which will minimize the chances that resistant bacteria will evolve. This handbook is primarily intended for staff planning, organizing and supervising TB control activities at the national level but can also be used at the provincial, state and regional levels and by nongovernmental organizations (NGOs) and others: communications officers, epidemiologists, program supervisors, TB medical specialists, nurses, bacteriologists, statisticians, health educators, logistics officers and trainers.(5/Mar/2008)
In English       WHO  

Advocacy, Communication and Social Mobilization for TB Control: A Guide to Developing Knowledge, Attitude and Practice Surveys
This guide is designed for tuberculosis (TB) program and staff who intend to conduct advocacy, communication and social mobilization (ACSM) activities as part of their broader TB control strategy. The guide may also be a helpful tool for consultants hired to assist country programs in conducting ACSM work. It was developed as a tool to help systematize countries’ approaches to collecting and using data on knowledge, attitudes and practices (KAP) as an evidence base for planning, refining and evaluating ACSM work. This resource is as a practical toolkit that offers a theoretical framework, practical suggestions, and a menu of useful resources and tools.(5/Mar/2008)
In English       WHO  

Guide for Social Communication and Risk Communication in Animal Health
The objective of this guide is provide a valuable practical, training, and reference tool in the important area of communications for use by public health officials and animal health services in the countries of "greater MERCOSUR." Applicable in other areas of the Americas and other WHO Regions as a strategic source for facilitating information and knowledge and, as a result, disseminating and harmonizing the methodologies and concepts of Mass Communications for specific applicaiton in Veterinary Public Health. This page provides a summary in English and access to the full text in Spanish and Portuguese.(26/Nov/2007)
In English       HTML(8.61k)  
en español     HTML(8.79k)   PDF(1129.42k)  
em Português HTML(8.57k)   PDF(1254.56k)  

The International Dengue Task Force: Dedicated to the Fight against Dengue
This task force was put into place to implement the new Integrated Strategy for the Prevention and Control of Dengue. This page describes how the group was formed, what it proposes to do, and its different components.(12/Jul/2007)
In English       HTML(5.6k)  
en español     HTML(5.77k)  

Report of the Regional Consultation on Information, Education and Communication (IEC) on Congenital Chagas Disease (CLAP, Montevideo, 17-18 May 2007)
In epidemiological importance, congenital Chagas disease constitutes the third mode of Trypanosoma cruzi transmission to humans. This consultation lays the foundations for information, education, and communication on which to raise consciousness among individuals, families, communities, society at large, professionals, and policy-makers, in order to act in a timely and sustainable way to diagnose and treat newborns infected by T. cruzi. This 12-page report gives an update, 20 recommendations, the list of participants, agenda, and brief bibliography.(18/May/2007)
In English       WORDL(205.31k)   PDF(174.93k)  
en español     WORDL(198.66k)   PDF(178.86k)  
en Français    WORDL(238.08k)   PDF(178.04k)  

Honduras: Activities to Fight Chagas Disease
This page serves as a resource with links to all online PAHO information on Chagas disease in Honduras and current prevention and control activities currently being carried out there: the subregional initiative, events, missions, educational materials, photos, maps, etc.(14/Mar/2007)
In English       HTML(6.77k)  
en español     HTML(7.79k)  

Stop the Global Epidemic of Chronic Disease: A Practical Guide to Successful Advocacy
Effective advocacy is needed to convince decision-makers that chronic diseases and health promotion merit increased investment at the national and local level, and that decisive action carries substantial, cost-effective benefits. 36 million lives can be saved over the next 10 years, which in turn will lead to substantial economic benefits to countries. This guide will help teach interested persons how to advocate more effectively.(31/Dec/2006)
In English       HTML(5.24k)   PDF(10047.49k)  
en español     HTML(6.19k)  
en Français    OMS  

Basic Information on TB/HIV Co-Infection
This two-page fact sheet provides the basic information on TB/HIV co-infection, whereby people with HIV/AIDS or TB are more susceptible to developing the other infection. It answers fundamental questions and offers policy recommendations.(8/Aug/2006)
In English       HTML(11.62k)   PDF(38.71k)  
en español     HTML(11.94k)   PDF(38.08k)  

The 5 key ways to keep your food safe (Content Manual)
The purpose of this manual is to serve as tool or educational/reference guide for the educational community (elementary-school principals, teachers, and pupils, as well as local school boards) for teaching and learning five basic ways to keep food safe and prevent it from becoming contaminated. The contents have been adapted so that those in charge of preparing school meals can be trained in this subject, with the aim of ensuring safe and healthy food for students. This page offers an executive summary in English and access to the 34-page manual in Spanish.(10/Jul/2006)
In English       HTML(10.01k)  
en español     HTML(11.08k)   PDF(1164.6k)  

How to make a plan for safe food in my school? The 5 key ways to have a school with safe food and water: Manual for the Parent Advisory Council
This manual has been prepared with the objective of providing school boards with the necessary elements to enable them to prepare their plan for safe food and water in their schools, with participation of the various community actors. In addition, it can be used as a tool to provide guidelines for the implementation of projects to ensure the safety of food and water in schools. This page provides a summary in English and access to the 24-page manual in Spanish.(10/Jul/2006)
In English       HTML(5.91k)  
en español     HTML(6.03k)   PDF(302.95k)  

Workshop on Planning Communication for Tuberculosis Control in the Americas: Summary Report : Informe resumido (Cochabamba, Bolivia, 6–7 October 2005; prepared by Silvio Waisbord, Academy for Educational Development / AED)
This expert meeting in communication provided a venue not only for bringing together specialized consultants but also for forming a regional working group to continuously advise PAHO on the use of communication for tuberculosis control. Objectives were to form a group of consultants to provide technical assistance in planning communication for the National Tuberculosis Programs (NTPs), reach agreements on the terms and principles of mass communication, and define criteria and work operations.(4/Nov/2005)
In English       HTML(16.69k)   PDF(55.99k)  
en español     HTML(17.08k)   PDF(60.93k)  

Pedrito y la enfermedad de Chagas
Campaña contra el Chagas. Esta historieta fue diseñada para el proyecto OPS-JICA en El Salvador, junto con el Ministerio de Salud Pública y UNICEF, para educarles a los niños sobre la enfermedad de Chagas en la forma que a la vez los entretiene tanto como cuento que como juego.(12/Oct/2005)
en español     PDF(3271.31k)  

Workshop on Communication and Tuberculosis in the Americas (Santa Cruz de la Sierra, Bolivia, 31 May – 2 June 2005)
This workshop was organized by the PAHO Regional Program on Tuberculosis with technical assistance from the Stop TB Partnership and from Silvio Waisbord of the Academy for Educational Development in Washington, DC. Participants included Directors of National TB Programs (NTPs), staff in charge of communication and health promotion, representatives from patients' groups, and communications specialists. This page offers a summary and access to the final report in Spanish.(2/Jun/2005)
In English       HTML(5.99k)  
en español     HTML(6.19k)  

Community Participation and Health Education for Dengue Control: A Collaborative Project between PAHO and the Inter-American Development Bank (IDB)
The objective of this project is to strengthen dengue prevention and control in Central American countries through the implementation of public-education and community-participation activities as well as consensus-building for the Central American Comprehensive Plan for Dengue Prevention and Control.(2/May/2005)
In English       HTML(5.53k)  
en español     HTML(5.36k)  

Manual para capacitadores sobre la enfermedad de Chagas: Conocimientos generales, prevención y vigilancia con participación comunitaria
Este manual, escrito para presentación en colegios y en reuniones comunitarias, sirve a los capacitadores para enseñar cómo controlar y prevenir la enfermedad de Chagas. Con lo aprendido, podrán orientar a los demás sobre las medidas de vigilancia con participación comunitaria. Esta página brinda una descripción más amplia y acceso a la libreta de aprendizaje, en colores, con ilustraciones que refuerzan el material didáctico.(25/Jan/2005)
en español     HTML(4.32k)   PDF(758.11k)  

Sin chinches, no hay Chagas: Chinches picudas, transmisoras de la Enfermedad de Chagas
Este folleto fue diseñado para educarle al público general en forma directa y sencilla, breve y concisa, sobre la enfermedad de Chagas: definición, síntomas, lugares vulnerables, transmisión, prevención y cómo colaborar con las autoridades de Salud para evitar la enfermedad. Esta página brinda el texto del folleto y da acceso al folleto mismo en colores para imprimir y distribuir.(19/Jan/2005)
en español     HTML(7.77k)   PDF(5869.11k)  

¡Se buscan chinches picudas! porque transmiten la Enfermedad de Chagas
Esta herramienta de educación pública, en tamaño de una tarjeta postal, fue el resultado de una colaboración internacional antichagásico centroamericana, para distribución masiva en las zonas endémicas. La meta fue lograr la participación de la comunidad en la lucha contra los dos vectores de la Enfermedad de Chagas, Rhodnius prolixus y Triatoma dimidiata. La tarjeta le enseña a la gente cómo identificar y capturar los chinches y entregarlos a los centros involucrados en actividades de detección, eliminación y tratamiento, al brindar instrucciones pictográficas en seis pasos de forma breve, clara y concisa.(14/Jan/2005)
en español     HTML(3.17k)  

“3 BY 5” STRATEGIC ORIENTATIONS
This document was developed by the 3 by 5 Task Force convened by the Pan American Health Organization (PAHO) in January 2004, with the objective of defining strategic orientations for the implementation of the "3 by 5 Initiative". The Task Force was comprised of experts from PAHO and selected experts from Central America and the Caribbean, including representatives of non-governmental organizations of people living with HIV/AIDS.(11/Mar/2004)
In English       HTML(1.76k)   PDF(176.95k)  
en español     HTML(1.9k)   PDF(174.89k)  

Risk Perception and Strategies for Mass Communication on Dengue in the Americas
The general strategy for preventing and controlling dengue and dengue hemorrhagic fever is based on promoting behavior changes that lead to incorporating the community in controlling the disease, particularly the vector. In order to achieve this, mass communication programs on dengue should have two primary aims: converting information into practice and encouraging the community to take over prevention and control measures, based on local sanitation structure, community organizations, the roles of different family members, and PAHO's decalogue of key practices. This page offers the abstract of the article with a link to the Pan American Journal of Public Health, where it was published.(28/Feb/2004)
In English       HTML(4.27k)  
en español     HTML(4.53k)  
en Français    HTML(4.78k)  
em Português HTML(4.71k)  

Encuesta de Percepción, Dengue 2000 (Informe ejecutivo)
Este informe de 34 páginas está basado en tres talleres subregionales realizados en Paraguay, Perú y Panamá durante el año 2000 como parte de las actividades estratégicas de comunicación social y participación comunitaria del Programa de Dengue de la OPS. La página brinda un resumen de la encuesta, acceso al informe completo, y enlaces a otros sitios relacionados a comunicación social y dengue.(30/Jun/2003)
en español     HTML(6.8k)   WORDL(248.32k)   PDF(489.49k)  

Fact Sheet on Hanseniasis (Leprosy) in the Americas: Brazil's Pioneering Role in the Push for Elimination
This page offers basic information on leprosy (Hanseniasis) and the successful treatment brought about the multidrug therapy (MDT) recommended by WHO. It describes the key factors that have to be faced in the fight against this disease, and how Brazil has implemented a new strategy with positive results.(23/Jun/2003)
In English       HTML(5.55k)  
en español     HTML(6.06k)  
em Português HTML(5.56k)  

VIH y Comunicación: las estrategias de los Programas Nacionales de SIDA de América Latina
El propósito de la reunión fué examinar cómo los Programas Nacionales de VIH/SIDA de América Latina elaboran sus estrategias de comunicación, con énfasis en la planificación, la evaluación, el trabajo interinstitucional, el financiamiento y otros temas (16/Jun/2003)
en español     HTML(5.57k)  

Periodistas y Medios de Comunicación: Ayudando a crecer--Información de referencia sobre el desarrollo integral de niñas y niños menores de seis años
Diversas experiencias permiten reconocer el papel de los medios de comunicación en la difusión de mensajes que promueven una mejor calidad de vida. Este libro busca que las personas que trabajan en los medios de comunicación cuenten con información que les permita elaborar materiales de comunicación que promuevan cambios en la percepción y en la relación de la sociedad; que cuenten con información que pueda ayudar a desarrollar destrezas de crianza en la familia y la comunidad; y que conozcan condiciones que obstaculizan o propician el crecimiento y desarrollo infantil. Esta página brinda el libro electrónico.(9/May/2003)
en español     HTML(8.8k)  

Desafíos Futuros para la Comunicación Social en Programas de Prevención y Control del Dengue y de la FHD: Reunión Técnica de Comunicación Social--Carta de Guayaquil, Informe Final (27 febrero-1 marzo 2002)
Actualmente gran parte de la población de los países de la Subregión Andina presentan el riesgo de desarrollar el dengue y dengue hemorrágico debido a los altos índices de infestación por Aedes aegypti y a la circulación de varios serotipos del virus del dengue. Esta reunión se llevó a cabo para dar frente a estos nuevos desafíos y desarrollar estrategias para combatir este nuevo fenómeno. Esta página brinda un resumen en HTML y acceso al texto completo en PDF.(1/Mar/2002)
en español     HTML(9.59k)  

Leprosy in Brazil: Epidemiology and Social Aspects
This presentation of 40 PowerPoint slides focuses on the epidemiological and social aspects of leprosy in Brazil, complete with maps, geographical information and a photo gallery of the patients themselves, addressing the problems they face in the community (with a call for community involvement in local detection and treatment programs and strong popular campaigns to combat the negative image and stigma associated with this disease).(31/Jan/2002)
In English       PowerPoint  
en español     PowerPoint  
em Português PowerPoint  

¡Los antibióticos combaten las bacterias! Pero algunas bacterias se están haciendo resistentes ...
Este folleto en colores, en forma imprimible, se presta para distribución a través de campañas de educación pública sobre la resistencia antimicrobiana, para distribución a la gente en lenguage común y fácil de entender.(1/Jan/2001)
en español     PDF(276.24k)  

Promoción de estrategias para el estímulo de la participación comunitaria y la educación popular en el control del dengue a través de la comunicación social (Reunión subregional países andinos, Lima, Perú, 25-27 abril 2000)
Informe de la reunión subregional de países andinos sobre la promoción de estratégias para el estímulo de la participación comunitaria y la educación popular en el control del dengue a través de la comunicación social, realizada en Lima, Perú, del 25 al 27 de abril 2000.(25/Apr/2000)
en español     HTML(3.87k)