Assistant Director's Office / Special Advisor for Social and Media Communication

National Workshop on Risk and Outbreak Communication

( Brasilia, Brazil, 4 - 5 November 2008 )

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Coordinators

  • Bryna Brennan, Special Advisor, Social and Media Communication (PAHO)
  • Marilu Acosta, Communication Specialist in Public Health (Mexico)
  • Rosane Lopes, Communication Specialist in Public Health (Panaftosa)

Goals

  • Strengthen the Social Communication Plan of the Ministry of Health to confront Dengue in the 2008/2009 period, in the areas of publicity, social mobilization, and print media.
  • Improve the capacity of the spokespersons of the communication department of the SVS, ASCOM/GM, and SUS, in order to respond to public emergencies, while using the methodologies developed by the Pan American Health Organization (PAHO) for preparation of a Risk Communication Plan.
  • Strengthen core capacities in risk communication.

Expected Results

  • Transition from theory into action
  • A group of communicators committed to share their experiences and tools
  • Identify the next steps in the development of a risk communication strategy
  • Identify mechanisms to maintain a network of communicators
 

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