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Assistant Director's Office / Special Advisor for Social and Media Communication

National Workshop on Risk Communication Training

( Lima, Peru, 4 - 5 September 2008 )

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Coordinators

  • Bryna Brennan, Special Advisor, Social and Media Communication (PAHO)
  • Vilma Gutierrez, Communication Specialist (PAHO)

Instructors

  • Ines Calderon, Communication Specialist (PAHO - Peru)
  • Gustavo Delgado, Communication Specialist (PAHO - Uruguay)
  • Vilma Gutiérrez, Communication Specialist (PAHO)

Goals

  • Develop participants' skills in risk communication for the preparation and execution of a National Risk Communication Strategy.
  • Support the country with a road map that defines the steps to follow and includes an operational plan with concrete actions that are validated (via simulations) to respond to public health emergencies.

Recomendations / Actions to be taken

  • Sensitize the Director of Communication of the Ministry of Health on the importance of leading the preparation of a risk communication strategy at the national level, and to guarantee a coordinated response for the containment and the control of the situation.
  • Promote the development of a network of communicators of the Ministry of Health in order to share information and experience regarding planning and preparations of local risk communication plans.
  • Support the multi-sectoral committee of communication of pandemic influenza in order to widen the focus of its current strategy with the objective of being prepared for any adverse situation that represents a risk to public health
  • Work inter-institutionally and inter-sectorally to replicate the trainings to other communicators.
 

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